Rhetoric in your business: persuade, don't recite.

Over 200 organizations supported
An approach designed by a PhD in Rhetoric and a business expert.
They speak with flair

3 formats to match 
your ambition

From the initial spark to lasting transformation. Always tailored to you.

TRANSFORMATION - 3-month program

Train your teams to persuade, not just recite

Our Parle avec Panache® method turns public speaking into a real tool for influence. In 3 months, your employees will get what they want every time they speak, even when facing opposition.

Your executives pitch with authority to stakeholders.
Your sales team closes faster by mastering objections.
Your managers lead with ease.

Format: 3 one-day modules over 3 months + coaching + unlimited feedback + case studies

EXPERIMENTATION - Workshop

A one-day session to walk away with tools you can use the very next day

Captivate, structure, and handle objections. We work on your actual situations. Ideal for testing the Parle avec Panache® method before committing to a long-term program.

Your teams leave with practical rhetorical tools.
Refine your key messages in real-world scenarios.
No long-term commitment.

Format: half-day or full-day + rhetoric toolkit

INSPIRATION - 1-hour Masterclass

A collective breakthrough to reignite the drive to persuade more effectively

Rhetoric, neuroscience, and punchy messaging. One hour that sparks the desire to go further. Perfect for kicking off a seminar or setting the stage before a program.


Your teams understand why their message isn't landing.
They leave with techniques they can apply immediately.
Build momentum before a transformation program.

Format: 1 hour, in-person or remote

Your teams will be more persuasive if your brand is already doing 50% of the heavy lifting.

Training your team is only half the battle. The other half: a brand that differentiates, resonates, and builds trust before they even open their mouths.

It’s not a training problem.
It’s a branding problem.

Rhetorical Branding builds your brand AND your persuasive messaging. In 90 days.

Your sales team spends 30 minutes explaining what you do.

Your prospects are comparing you to 10 competitors on a spreadsheet.

Your sales cycle lasts 6 months when it should take 6 weeks.

The word "Panache"  is part of their vocabulary now.

A few examples of great clients we've worked with over the past few years.
Armelle Langlois
Director of Sustainable Performance, VINCI
"Panache" has become a common term for us:
- When attending a conference: "it would have benefited from some panache"
- Internally: "did you add some panache to your meeting tomorrow?"

We put panache into everything! Especially with our major sustainable performance challenges.
Aurélie Didier
Special Needs Educator, FREELANCE
Justine Delahaye
Community Builder, MAKESENSE
The training added sparkle to my public speaking, gave body and structure to my words, and boosted my self-confidence. And my hair is softer too!

I laughed, I cried, and I gave myself permission to express in public what I had never dared to say before. Speaking is the greatest form of care for oneself and the world <3
A Mix of Flair
Employees, freelancers, executives
Ulysse Catho
Engineer, APSYS
I realized that my arguments were good, but the way I presented them was killing them. It has changed my professional AND personal relationships.

I no longer look at my conversations the same way. It’s as if I can suddenly see the world around me more clearly.
See more
Business Analyst, EDF
I was expecting a standard training course on how to speak "better" in public. It was so much more than that... I became aware of the incredible power of words and our duty to take care of them and honor them by fully embodying them.

I am starting to understand what drives me and what I want to stand for.
Adrien Geiger
CEO, L'OCCITANE Group
We show up with ideas and words that are more or less thrown together, lacking any real flair. We talk, we dive in, we fail, we try again, we search, and we are given powerful tools, a supportive environment, and challenges...

We search even harder. Eventually, the spark appears. We come out with FLAIR!
Tom Pardo
Film Director, NETFLIX
Robin Guittard
Advocacy, CCFD Terre Solidaire
Between what we think, what we believe we're saying, what we actually say, and what is heard, perceived, and understood, there are so many opportunities for information to be lost or distorted.

Well, now I know how to minimize those losses and ensure my messages stick.

The questions  we get asked the most about our services

How many people can participate?

Transformation and Experimentation: 8 to 12 people max to ensure interactivity.

Inspiration: no limits.

Can it be funded via OPCO?

Yes, we are Qualiopi certified. Your training can be covered by your OPCO or your training budget.

What is the difference between Parle avec Panache and Branding Rhétorique?

Parle avec Panache trains your teams to be more persuasive.

Branding Rhétorique transforms your brand to help your teams sell. We formalize everything.

One learns how to build. The other builds the house. Together: a growth system.

Which format should you choose?

  • You want to drive deep transformation: 3-month program.
  • You want to help your teams and test things out before committing: Workshop day.
  • You want to create a collective breakthrough: Masterclass.
  • You have a specific need: Bespoke.

To start
practicing tomorrow

Coming 2027

The Panache Card Game

Solo, in pairs, or as a team: rhetoric like you’ve never practiced it before.
Coming Sept 2026

The Book
Panache

The first immersive rhetoric book to help you find the right words for the conversations that matter.
Late 2026

The Panache Experience

Go through a Program, train with the Community, and take the stage after the Bootcamp.